Frequently asked questions

Kooio is an interactive AI co-founder journey for founders turning ideas into launch-ready businesses. It helps you shape the idea, validate demand, choose a pricing direction, define the brand, scope the first version, and plan the launch in one evolving workspace.

No. Generic AI chatbots give you open-ended conversation. Kooio gives you a guided founder journey with stage-specific prompts, contextual memory, practical decisions, and workspace outputs that build on what you have already worked through.

No. Kooio is not primarily an app builder like a no-code tool or AI coding product. It sits before and around the build, helping you decide what should be built, who it is for, why it matters, how it might make money, and how to launch it.

Kooio is built for first-time founders, solo builders, non-technical founders, AI builders, side hustlers, and small founding teams. It is especially useful when you are building without an experienced co-founder, advisor, or product lead beside you.

Start free with Ideate. You can begin with a rough idea, shape the opportunity, and upgrade when you are ready to validate, shape, and launch your idea with the later stages.

Not at all. Kooio is designed for technical and non-technical founders. You do not need to code, write advanced prompts, or have startup experience. Kooio guides you through the decisions step by step.

A rough idea is enough. You can start with a problem, audience, workflow, app concept, or even a vague hunch. Kooio helps turn that starting point into a clearer customer, problem, promise, and next step.

Into Quick ideas, which is a parking space inside Kooio for everything you are not working on right now. Write one down in a few seconds, get it out of your head, and start it properly when this one is finished. Having somewhere to put them is the point: the ideas you are not working on are usually what stops the one you are. The free plan keeps three active projects, and Kooio Pro is unlimited.

Yes, and it is one of the most useful ways to start. Put the product you already shipped in as the idea. Ideate will sharpen who it was really for, and Validate will tell you whether the demand was ever there, which is usually the difference between an idea that was wrong and a launch that never reached anyone. Founders who have shipped something that went nowhere tend to get more out of the verdict than founders starting from scratch.

Yes. That is one of the best times to use it. Kooio helps you clarify the customer, validate the riskiest assumptions, and define the first-version scope before you commit time or money to a specific build path.

The six stages are Ideate, Validate, Pricing, Design, Build, and Launch. Each stage has a clear job: shape the opportunity, pressure-test demand, pick a first price worth testing, define the product and brand direction, scope the first version, and plan the first launch steps.

The stages open in order, because each one builds on the decisions before it. Ideate comes first and is free — about ten minutes to a named product, a first customer and three features. If your idea is already clear you will move through it quickly, and Ava carries what you decide into Validate and every stage after. Once Ideate is done you can pause at any stage and come back; nothing is lost.

Your decisions and outputs are saved into your Kooio workspace as you move through the journey. The important context carries forward, so later stages build on your earlier customer, pricing, brand, product, and launch decisions.

No. The Founder Blueprint is a living workspace output inside the journey. It evolves as your answers improve and keeps the idea, customer, pricing, brand direction, first-version scope, launch plan, and next actions connected in one place.

Kooio helps produce practical founder outputs: an idea summary, target user, problem statement, validation plan, pricing hypothesis, brand direction, first-version scope, builder-ready brief, launch plan, outreach direction, and next 3 actions.

You should have a clearer business direction before you build: who the product is for, what problem it solves, how to test demand, how it may be priced, how it should feel, what belongs in version one, and what to do first at launch.

Ideate is free, forever, and needs no credit card. Kooio Pro is £29 a month and unlocks Validate, Pricing, Design, Build and Launch. Cancel any time.

No. The free plan is designed for the Ideate stage. The later stages require a subscription because they provide deeper guidance for validation, pricing, brand direction, first-version scope, and launch planning.

Upgrade when you are ready to move beyond idea shaping. The subscription unlocks Validate, Pricing, Design, Build and Launch so Kooio can help you pressure-test the idea, define the offer and brand, scope the first version, and plan launch. Upgrading takes a minute and happens inside the app — you will see the price again before you pay.

Your ideas and workspace are private by default. We do not sell your personal data, publish your work, or use your ideas as public examples without permission. Your information may be processed by trusted service providers needed to operate Kooio, subject to appropriate safeguards.

Only you by default. Your Kooio workspace is private, and there is no public feed or public sharing feature in V1. If sharing features are added later, they should be controlled by the founder.